The American International Toy Fair, commonly refered to as simply Toy Fair, is a major annual event by the Toy Industry Association which offers toy companies a platform to show off their current and future products to peers and the press. The event takes place mid February in the Toy Center in New York City and is not open to the public.
Following its announcement on October 12, 2016, Enchantimals was properly introduced to the public during Toy Fair 2017. It had a modest stand consisting of one screen, one central table with all first wave single pack and playset doll merchandise, and one table with other merchandise to the side of it. Consistent with the display, its place in Mattel's presentation held for the investors, customers, and media was limited, being acknowledged more than explained.
|New display||Playhouse Panda Set w/ Prue Panda, Built for Two w/ Taylee Turtle, Fruit Cart w/ Merit Monkey, Patter Peacock, Bree Bunny, Sage Skunk, Felicity Fox, Lorna Lamb, Karina Koala|
|Merch display||Headbands: Felicity Fox & Patter Peacock|
Fake tails: Patter Peacock & Sage Skunk
Plushies: Flick (two versions)
Make-up: Felicity Fox & Patter Peacock